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Seller’s Guide

Why Sell Your Home With River 2 River?

From the moment you list your home with River 2 River, your agent takes ownership of the selling process. They will manage every detail of your sale ,from marketing your property, to coordinating open houses and providing continuous feedback on results.

Our extensive marketing campaigns will reach a tremendous number of buyers, creating the buyer demand that will help your home sell for its highest possible price. We coordinate the sales process from start to finish. Here are the following steps we take in how we sell your home for the highest possible price in the shortest amount of time:

Proper Pricing

Proper pricing, aggressive yet tightly connected to value, we will guarantee that you receive top dollar for your property. You will receive a market analysis of comparable properties.

Immediate Distribution to the New York City Brokerage Network And Extensive High Profile Advertising, Marketing and Public Relations Campaigns

Selling your property means the careful orchestration of advertising, marketing and public relations. Our goal is to reach precisely the right target audience through key local, national & international print and interactive media. Other real estate companies don’t come close to the reach we have. We are an elite member of the Manhattan Multiple Listing Service, National Association of Realtors, New York State Association of Realtors, the Manhattan Board of Realtors and The Real Estate Board of New York. These relationships enable our sellers to enjoy the power and exposure to a huge network of buyers from other local firms as well as those across the country. The sellers home will be displayed on multiple advertising sites in order to reach a great network of buyers.  A custom designed marketing flyer with a floor plan and property information will be distributed to brokerage firms throughout New York City informing them of your listing. Moreover every River 2 River listing will be featured on nytimes.com, realtor.com and is accessible through key sites such as Google, Yahoo, MSN, and AOL.

Showcasing Your Home
You will receive a consultation on how to showcase your apartment for sale including tips on small modifications that can often enhance appeal for today’s buyer.

Open Houses
We will recommend having Open Houses to which the brokerage community is invited. Open Houses offer access to busy brokers who seek a specific property for their customers. We may also recommend hosting several buyer Open Houses, publicized through on-line and off-line advertising. Your broker will coordinate, oversee and manage the entire open house process.

Coordination of Showings
All appointments will be scheduled at your convenience.

Buyer Screening
Only qualified buyers will be permitted to schedule a showing.

Progress Reports
Your broker will keep in constant contact regarding all developments concerning the sale of your home.

Bid Management
Bid management is a key broker skill in today’s complex market. We are experts in the deployment of techniques such as sealed bids, and we train our brokers to use the bidding process to maximize the value of your home.

Liaison with Attorneys
We will recommend an attorney or work with yours, providing any information he or she may need to facilitate a smooth, prompt contract signing and closing

Skilled at Board Package Preparation
We ensure that the board package is assembled and submitted promptly, and that the purchasers appear to their best advantage. Our brokers review and advise on all board packages.

If you have any question or need clarity on anything mentioned above, or to schedule an appointment to meet with one of our professionals regarding selling your home we can be reached at 646-416-6846.

Please fill out the form below ,this will provide River 2 River with information about you and your home to help us match you with an agent knowledgeable about the market for your property.

Help Me Sell My Home
A broker will contact you to discuss your property, answer any questions, or schedule an appointment to provide you with a complimentary property valuation and further discuss your sale.

What is a CMA and Why Do You Need One?

CMA is real estate shorthand for “Comparative Market Analysis.” A CMA is a report prepared by a real estate agent providing data comparing your property to similar properties in the marketplace.

The first thing an agent will need to do to provide you with a CMA is to inspect your property. Generally, this inspection won’t be overly detailed (she or he is not going to crawl under the house to examine the foundation), nor does the house need to be totally cleaned up and ready for an open house. It should be in such a condition that the agent will be able to make an accurate assessment of its condition and worth. If you plan to make changes before selling, inform the agent at this time.

The next step is for the agent to obtain data on comparable properties. This data is usually available through MLS (Multiple Listing Service), but a qualified agent will also know of properties that are on the market or have sold without being part of the MLS. This will give the agent an idea how much your property is worth in the current market. Please note that the CMA is not an appraisal. An appraisal must be performed by a licensed appraiser.

The CMA process takes place before your home is listed for sale. This is a good assessment of what your house could potentially sell for.

CMAs are not only for prospective sellers. Buyers should consider requesting a CMA for properties they are seriously looking at to determine whether the asking price is a true reflection of the current market. Owners who are upgrading or remodeling can benefit from a CMA when it’s used to see if the intended changes will “over-improve” their property compared to others in the neighborhood.

The Home Sale: Securing the Deal

Ready to close the deal? Maybe not.

Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case. But don’t panic. Another buyer might still be found who is willing to accept the house as is.

Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but, before closing the deal, they request an inspection to see if it’s safe and also if they will be able to install a skylight to provide natural light to the new space.

This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately balk, not wanting to incur the time and cost of replacing the roof. Their plans were to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much.

At this point, you sit down with the prospective buyers and calmly discuss the situation and how it can be solved to the benefit of all. First, you agree to get another professional opinion on what really needs to be done. Inspectors are only human, and are not infallible. Once the extent of the damage is agreed upon, you can jointly decide what to do about it. While the buyers hadn’t planned on that expense, you show them that instead of a limited roof life that they would get with most existing homes, they’ll have a new worry-free roof that won’t cost them in repairs for the next decade or so. Since the roof wasn’t in as good shape as you had thought, you agree to lower the purchase price to help offset the cost of the new roof.

By negotiating calmly and looking at all possibilities, what could have been a “deal breaker” can be turned into a win-win situation for both the buying and selling parties. In other cases, the most workable agreement for both parties might be for the deal to be called off. The seller can always find another buyer and the buyer can always find another home.

To protect yourself against last minute “buyer’s remorse,” make sure the purchase contract anticipates and closes as many loopholes as possible after all known defects have been fully disclosed.